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Confidentially Offered for Sale
Business Ref: MD04-ABS
Asking Price: £500,000 + Stock (Cash Free, Debt Free)
Business Location: Rural Location (Midlands)
Projected Turnover for current financial year: £1.4m
Adjusted EBITDA (pre- director drawings) c. £250,000
200 regular trade customers
8,000 direct-to-consumers (D2C) customers on database
EXECUTIVE SUMMARY
This Premium Raw Dog Food Manufacturer & Distributor presents an opportunity to acquire a fast-growing, premium raw dog food business operating within one of the most resilient and expanding consumer sectors pet nutrition.
Established in 2024, the business has scaled rapidly to a forecast £1.4m turnover in the coming financial year, with adjusted EBITDA circa £250,000, supported by a repeat-driven Business 2 Business model (c.80%) and a growing direct-to-consumer (D2C) channel.
The company is widely regarded as a market challenger, combining:
• High-quality, own-manufactured raw dog food
• Strong trade relationships and repeat ordering
• Complementary distribution of high margin treats, chews, and supplements
• A loyal and expanding customer base
With Year-on-Year growth ranging from 11% to 26%, strong operational foundations, and multiple clear growth levers yet to be fully exploited, this is a rare chance to acquire a scalable platform rather than a lifestyle business.
The sale is driven by personal and family considerations, not trading performance.
WHY THIS BUSINESS IS ATTRACTIVE
• Premium sector exposure with structural tailwinds
• Proven demand with repeat trade customers
• Diversified revenues across manufacturing, wholesale, and direct-to-consumers (D2C)
• Strong gross margins and EBITDA headroom
• Operationally stable grow sales, not fix problems
• Immediate upside through marketing, scale, and automation
BUSINESS OVERVIEW
• Shareholding: 100% owned by Director
• Incorporated: 2024
• Activity: Premium raw dog food manufacturing, wholesale, distribution & retail
• Business Model: 80% B2B | 20% D2C
• Reputation: Strong product quality and service reliability
Founded by an experienced operator previously successful in raw pet food retail, the business was built deliberately to avoid over-reliance on any single channel or customer.
Operations are repeatable, regulated, and well-documented, with compliance, SOPs, and quality controls firmly embedded.
PRODUCTS & SERVICES
Core Offerings
• Own-brand premium raw dog food (manufactured in-house)
• Wholesale supply to trade customers
• Distribution of:
o High margin treats and chews
o Supplements and complementary products
Key Differentiators
• Consistency of raw ingredients and finished product
• Agile production and recipe flexibility
• Ability to white-label and customise
• Direct manufacturer control (not outsourced)
• Strong customer engagement and responsiveness
Products are well received both within the trade and by end consumers, reinforcing repeat purchasing behavior.
MARKET & CLIENTS
Customers
• Circa 200 regular trade customers
• Circa. 8,000 direct-to-consumers (D2C) on database
• High proportion of repeat orders
Market Position
• Positioned as a premium challenger brand
• Competes with top-end raw brands (e.g. established premium producers)
• Differentiates through service, agility, and quality consistency
Market Outlook
The pet nutrition market continues to demonstrate long-term structural growth, driven by:
• Humanisation of pets
• Demand for transparency and quality ingredients
• Premiumisation of feeding habits
The raw pet food segment is forecast to grow at mid-to-high single digit to double-digit Compound Annual Growth Rate over the next decade, materially outperforming traditional pet food categories.
OPERATIONS
Premises
• Approximately. 6,000 square feet industrial unit
• Ground floor factory; offices and storage above
• Rural location within a shopping village
• Rolling lease with 2 months’ notice
• Annual rent: £22,000
• Rates: c. £5,187 (2025/26)
Staffing
• 10 full-time employees
• 2 part-time employees
• Key Operations Manager in place
• Full contracts and job descriptions
Systems & Technology
• Cloud-based office systems (MS Office + specialist tools)
• Production machinery essential to operations
• Clear scope to improve efficiency via automation and labelling investment
Regulatory & Compliance
• Licensed by APHA / DEFRA
• Trading Standards compliant
• Environmental Health permit in place
• Regular inspections
• Extensive SOPs and QA documentation
No regulatory, debt, or compliance issues.
FINANCIAL SUMMARY
Growth Forecast:
• Financial Year 2026/27 revenue projected at £1.65m
• Net profit projected at c. £170k (organic growth only)
GROWTH OPPORTUNITIES
A new owner with capital and focus could unlock significant upside:
• Expand Business-2-Business penetration and geographic reach
• Scale D2C via improved digital marketing
• Launch Amazon channel (already planned)
• Increase white-label production
• Introduce new formats and SKUs
• Invest in production automation to scale output
• Improve margins through volume efficiencies
Indicative upside:
At 30 tonnes per week production (currently <10), revenues could reach circa £5m, with potential net profits of £600k+ at scale.
REASON FOR SALE
The owner is approaching retirement age and is managing family health considerations. The sale is not performance related.
SUPPORT AND TRAINING: A full handover and training period of up to 3 months is available.
The vendor is prepared to sign a non-compete agreement.
NEXT STEPS
• Further financial and commercial detail available strictly under NDA
• Viewings by appointment only
• Confidential sale — discretion essential
For further information, please contact, Abercorn Business Sales. e-mail: expert@abercornbusinesssales.com or telephone: 0800-246-1313
Commercial Finance:
Abercorn Business Sales are specialists in highly confidential off-market business sales. Should you require commercial finance, we have a panel of leading commercial finance brokers with access to the whole market to enable you to source the best possible terms.
For more information on MD04-ABS - Premium Raw Dog Food Manufacturer & Distributor Business for Sale talk to Abercorn Business Sales