AG156 - Sleep Brand with own e-commerce website and high street retail outlet partners

This popular brand was established to address the growing demand for products that solve common sleep problems. The goal was to create a reliable and affordable family brand that offers problem-solving sleep products. These products are sold through the brand's own online store, as well as through major high street retailers such as John Lewis, Marks & Spencer, and Shop Direct.

Sales are evenly split between the brand's website and retail stockists. The brand has achieved a strong marketing return on ad spend (ROAS) of 4:1 on its website.

The products are manufactured in the UK, Turkey, and Macedonia, with fulfillment handled by a 3PL warehouse located in the North East of England.

The business is operated by a small team, consisting of one full-time staff member and one part-time staff member. Marketing efforts, including PPC, affiliates, and SEO, are managed by third-party agencies under short-term contracts.

The business owns all trademarks in the UK and Europe, providing exclusive rights in these regions.

Current marketing tools utilized include paid search, affiliates, paid social, organic social, organic search/SEO, display ads, email marketing, and augmented reality.

One key aspect of the business strategy is managing the marketing budget to maintain a break-even financial position. Additionally, there is potential for a new owner to reduce overhead costs by optimizing staffing levels.

For more information on AG156 - Sleep Brand with own e-commerce website and high street retail outlet partners talk to Turner Butler Limited (Business Broker)