Find the Needle: The UK's Longest Running B2B Trade Directory

We’re proud to announce that Find the Needle has officially become the longest-running B2B trade directory in the UK — a significant milestone that reflects both our heritage and our continued relevance in today’s business landscape.

Since its inception, Find the Needle has remained committed to helping UK businesses connect, grow, and thrive. Over the years, we've evolved alongside British industry, continuously adapting to new technologies and shifting market demands, all while keeping one core goal in focus: making it easier for companies to find reliable trade partners.

A Legacy of Trust and Performance

Longevity in business is rarely accidental. Our staying power is a direct result of consistently delivering value to both buyers and suppliers. As the UK’s longest-running directory, we’ve become a trusted platform for companies looking to raise their visibility, improve search engine performance, and generate high-quality business enquiries.

Our platform serves a wide range of industries, from manufacturing and engineering to services and retail. Whether you're a well-established firm or an ambitious SME, Find the Needle gives you access to a targeted audience actively searching for your products or services.

Why List Your Business on Find the Needle?

Here are just a few of the benefits of having your company listed:

1. Increased Visibility
Our high domain authority and industry-specific reach mean your business gains greater exposure not only within the directory but also across search engines.

2. Targeted Leads
We attract B2B buyers who are ready to engage. Your listing is more than a digital placeholder — it’s a lead generation tool that works 24/7.

3. Cost-Effective Marketing
Compared to traditional advertising and even many digital campaigns, a Find the Needle listing offers a cost-effective way to stay in front of potential clients year-round.

4. SEO Support
Our team ensures that listings are optimised for search engines, improving your chances of being found organically online.

5. Brand Credibility
Being listed on a long-standing and well-regarded directory adds credibility to your company, particularly when prospective clients are assessing potential suppliers.

Looking Ahead

As we celebrate this milestone, we remain focused on future innovation. Our goal is to continue refining our platform to ensure it meets the modern needs of UK businesses — from enhanced profile features to new marketing tools and analytics.

We thank all the companies that have been part of our journey so far, and we look forward to welcoming many more in the years to come.

If you haven’t yet listed your business on Find the Needle, now is the perfect time to join the UK’s most established B2B trade directory and put your company in front of the right audience.