International SEO Day: Unlocking Visibility with Smart B2B Directory Listings

International SEO Day is a great reminder that search visibility isn’t won by one tactic alone. It’s the sum of many signals: relevant content, technical excellence, trusted backlinks and consistent brand presence across the web. One often-underused lever—especially in B2B—is the humble online directory listing. Used well, a listing can strengthen your SEO footprint, build credibility and bring buyer-ready visitors to your site.

Below, we explain how a high-quality directory presence—such as a listing on Find the Needle, the UK B2B trade directory—can support your search performance, plus some practical tips to get more from it. We’re also offering a free demonstration / trial listing for B2B companies (details at the end).

Why directory listings help SEO

1) Authority-building backlinks
Search engines treat relevant, trustworthy backlinks as signals of credibility. A listing on a reputable B2B directory like Find the Needle typically includes a link to your website, reinforcing your authority and helping search engines understand your site belongs in your niche.

2) More SERP “real estate”
Your own pages don’t have to do all the heavy lifting. Directory profiles are indexed and can rank for category, industry and long-tail searches. That means an extra route for prospects to discover you—even if your website isn’t yet ranking on page one.

3) Stronger local and entity signals
Consistent Name, Address and Phone (NAP) details across trusted sources help search engines confirm who you are and where you operate. A well-maintained Find the Needle profile supports those signals, aiding local and regional visibility.

4) Buyer-intent referral traffic
People browsing B2B directories are usually actively researching suppliers. A clear, informative profile turns that intent into qualified visits and enquiries, not just “curiosity clicks”.

5) Faster discovery of new offerings
Launching a new product or service? Updating your directory profile can help search engines—and prospects—discover those updates sooner, especially for niche terms.

How to optimise your B2B directory profile

Craft a focused, keyword-aware description
Write for humans first, but include the phrases buyers actually search for (services, sectors, solutions, locations). Keep it concise, specific and free of jargon.

Choose accurate categories
Pick the closest-fit categories so your profile surfaces in the right internal searches and filters.

Be consistent with your details
Match your business name, address, phone number and website exactly to what appears on your site and other listings.

Show your proof
Where available, add case studies, certifications, logos and clear calls-to-action. Make contacting you easy.

Refresh regularly
Update products, services and imagery as your offer evolves. Fresh, complete profiles tend to perform better and convert more visitors.

Putting it into practice with Find the Needle

A listing on Find the Needle gives UK B2B companies a credible place to showcase what they do, earn a relevant backlink, and capture demand from buyers already comparing suppliers. It’s a straightforward way to amplify your SEO work while opening up another channel for qualified leads.

Try it free (demo / trial listing)

To make International SEO Day actionable, we’re offering a free demonstration / trial listing for eligible B2B companies. To get started, simply contact us by clicking here.

Fill in your details in the email and we’ll set up your trial, share best-practice tips for your profile, and help you make the most of your listing.

Final thought
On International SEO Day—and every day—strong search performance is about being discoverable wherever your buyers are looking. Pair your on-site SEO with a well-optimised Find the Needle listing, and you’ll expand your footprint, strengthen trust signals and make it easier for the right customers to find you.