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Celebrating 20 Years of Find the Needle: A Legacy of Innovation and Growth

Two men made of needles shaking hands

As we celebrate the 20th anniversary of Find the Needle, it’s a momentous occasion to reflect on our journey and achievements since launching our B2B website, Over these two decades, we have evolved from a fledgling online directory to one of the UK’s most prominent and widely used business-to-business platforms.

The Genesis: Alpha Publishing’s Vision

Our story begins with Alpha Publishing, established 25 years ago. Initially, Alpha Publishing focused on creating specialised product card packs tailored to various industries. These packs were a staple at more than 50 major trade shows across the United Kingdom, cementing our reputation for quality and industry-specific insights.

In June 2004, recognising the potential of the internet, Alpha Publishing introduced Find the Needle. The name, inspired by the saying "looking for a needle in a haystack," symbolised our mission: to make it easier for businesses to find specialised products and services amidst a sea of options.

A Journey of Rapid Growth

From the moment we launched, Find the Needle saw rapid growth. Our extensive database of industry contacts transitioned seamlessly online, attracting a substantial following. Today, we proudly host over 145,000 companies on Our team has grown from the original five members in Hertfordshire to a dynamic workforce of over 50, spread across Hertfordshire, Essex, Norfolk, and Suffolk, with several team members based internationally.

Innovating the B2B Landscape

What sets Find the Needle apart is our commitment to innovation. We’ve consistently introduced features that have since become standard across online trade directories worldwide. Our latest 2023 site iteration includes new on-screen editing capabilities and enhanced functionalities, designed to improve user experience without additional costs. We believe in providing equal opportunities for all companies, regardless of their size or budget, which is why we randomise search results to ensure fairness.

A Platform Built on Client Feedback

Client feedback has always been at the heart of our development. Many of our platform’s features originated from conversations with users, highlighting our dedication to meeting the needs of our community. We encourage ongoing dialogue and invite suggestions that could benefit your company and enhance the Find the Needle experience. Our dedicated staff are always here to listen and implement ideas that drive mutual success.

Looking Forward

As we celebrate this milestone, we’re excited about the future. Find the Needle will continue to evolve, adapting to the changing needs of the business world while remaining steadfast in our commitment to innovation, fairness, and customer satisfaction.

We thank our clients, partners, and dedicated team members for their unwavering support over the past 20 years. Here’s to many more years of helping you find your needle in the haystack!

Visit us at to explore our platform and discover how we can help your business thrive.

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The Benefits of Providing Find the Needle with an Up-to-Date Product File

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