Reassess your Online Retail Packaging for 2016

A retailers online packaging is a vital marketing tool; however, many still under utilize it. Inevitably, this means missed opportunities for a business to promote their product and at worse, the company risk unintentionally damaging their brand. Studies show the influence packaging has on consumers with 70% viewing online postal packages as an important part of the buying experience. If the packaging is sub-par, the majority, roughly 95%, stated that it negatively affected their opinion of a company with half admitting that they would probably return the merchandise. When observed from a consumer’s standpoint, the basis for placing relevance on packaging becomes clear. For individuals buying from retailers with online-only outlets, packaging will most likely be the first and perhaps only physical contact they will have with the brand. Those who purchase from retailers with brick-and-mortar and online shops expect the online service to reflect their in-store experience, which merchants usually invest in a lot more. Basically, one could say that the package that comes to the consumer’s door from online retailers is the most crucial contact they will have with their customers, so they need to make sure they get it right.

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