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The Brand Experience in a Multichannel Environment

The Brand Experience in a Multichannel Environment
19/04/2016

If your company is like most, multichannel brand experience is difficult to manage at the best of times. Between different technology, products, people, currency, laws and properties to consider, everything can get complicated. Branding in-store, online, relationships with customers, online marketing, inventory systems, loyalty programs, security, IT, consultants, merchandisers, licensing agreements and retail packaging, all of which requires creating an appropriate, consistent brand experience throughout all channels.

For more information follow this link: The Brand Experience in a Multichannel Environment

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