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How to Provide Your Business with the Online Exposure that it Deserves

It has been estimated that more than ten thousand websites are created each and every month. This is a truly staggering figure and it is likely to increase well into the future. The success of these firms will depend upon a number of variables and one of the most important involves exposure. How many people will become aware of their existence and what methods can be used in order to ensure that the correct audience is selected? Business owners have been grappling with these questions for years and if you hope to succeed, you will need to appreciate some basic digital marketing principles. Let's take a closer look. 
More Than SERP Rankings Alone 
Many businesses focus solely upon basic principles such as proper SEO and search engine results page (SERP) rankings. Although both of these metrics are important, they will not necessarily lead to greater exposure. Other factors now need to be taken into account in order to address the very "human" aspect of modern searches. Online exposure is influenced by variables such as: 
  • Fresh and regular content.
  • Regular posts on blogs and social media platforms.
  • Cross-channel marketing techniques.
The unfortunate fact is that these concerns are often tall orders to handle; particularly if business owners do not possess resources such as an in-house IT staff. Then main question therefore involves how start-up organisations can make their presence known while not sacrificing major issues such as product development and client engagement. This is when the power of a bespoke enterprise ecommerce platform comes into play. In order to understand the advantages of such a tool, it is first important to appreciate the basic mechanics. 
What is Cloud-Based E-Commerce Software? 
The intention behind e-commerce software platforms such as Shopify Plus is very simple. They have been designed to provide end users with a centralised and streamlined portal so that they can more effectively market their products and meet the needs of the customer. Of course, this is only a basic definition of such software. The reality is that the true power behind cloud-based e-commerce solutions involves their ability to adapt to any business model. Some of the core components which enable such a superior degree of malleability include: 
  • 24/7 customer support services.
  • A kaleidoscope of different online payment gateways.
  • Fully customised front-end design solutions.
  • Unlimited bandwidth.
  • Quick implementation when migrating from a different platform.
Another impressive feature which serves to compliment the observations mentioned above is that Shopify Plus offers a number of flexible pricing packages. This has not always been the case when referring to older systems such as Magento and Big Commerce. 
Simply stated, generating the proper amount of online exposure needs to take into account bespoke and targeted e-commerce software. Positive customer experiences will boost rankings and as a result, the business in question can enjoy a greater virtual presence. Always keep these observations in mind if you hope to remain one step ahead of the competition.

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