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In an era where brand perception can make or break consumer loyalty, packaging and labelling are far more than just functional tools—they are central to how your brand is experienced. While it may be tempting to minimise costs by opting for basic labelling materials, the long-term value of premium alternatives is often underestimated. This blog explores the tangible benefits of investing in higher-quality labelling materials and how these choices can elevate your product presence, durability, and overall brand equity.
Why Material Matters in Labelling
At first glance, all labels may appear to serve the same purpose: conveying essential product information and meeting compliance requirements. But the material used can significantly affect performance, appearance, consumer perception, and sustainability.
High-quality labelling materials aren’t just about aesthetics—they’re about delivering superior functionality. From withstanding moisture and extreme temperatures to resisting scuffing and fading, premium labels help protect your product’s appearance throughout its entire shelf life.
At SL Conyers, we guide our clients through material selection to ensure that labels not only reflect the brand’s identity but also perform under real-world conditions.
Comparing Common Label Material Options
Here’s a closer look at popular labelling substrates and how they compare in terms of cost, appearance, and durability:
Material Type Key Features Best For
Paper Labels Cost-effective, widely customisable, recyclable Dry goods, shelf-stable products, eco-conscious packaging
Glossy Paper Shiny finish, vibrant colours, low resistance to moisture Promotional labels, cosmetics, marketing campaigns
Matt Paper Non-reflective finish, elegant and understated Luxury goods, artisanal products
Polypropylene (PP) Water-resistant, oil-resistant, flexible, durable Toiletries, cleaning products, food packaging
Polyethylene (PE) Softer feel, conforms to squeezable containers Skincare, personal care products
PET (Polyester) Highly durable, heat and chemical-resistant Industrial, outdoor or high-performance applications
Textured & Luxury Papers Premium feel, tactile impact, unique visual textures Wines, spirits, boutique brands, luxury goods
Metallic & Foil Films Reflective, eye-catching, adds a premium shine High-end retail, promotional limited editions
While paper labels may meet basic needs, synthetic and textured materials offer durability and a premium finish that stands up to both handling and environmental exposure.
Benefits of Investing in Premium Materials
- Enhanced Brand Perception
A premium label communicates quality before the product is even used. Consumers often associate the look and feel of a label with the value of what’s inside. A textured paper or foil detail can instantly signal luxury, care, and authenticity.
- Better Performance in Harsh Conditions
Whether your product is refrigerated, exposed to sunlight, or stored in damp environments, low-cost paper labels often peel, smudge, or deteriorate. Premium materials retain their integrity, protecting both aesthetics and legibility.
- Longer Shelf Life and Reduced Waste
Premium labels often lead to fewer returns, reprints, and recalls due to material failure. In the long run, they help reduce costs related to product spoilage, damaged packaging, or customer dissatisfaction.
- Improved Print Quality and Customisation
Higher-grade materials are more compatible with advanced print techniques such as foil stamping, embossing, UV spot varnishes, or raised elements—allowing for more impactful visual storytelling.
Sustainability and Premium Materials
Premium doesn’t have to mean less sustainable. Many luxury label papers are now FSC-certified and recyclable, and synthetic options are available in post-consumer recycled (PCR) forms. At SL Conyers, we help brands balance quality and eco-consciousness by sourcing responsibly and advising on end-of-life recyclability.
When to Consider Upgrading
Here are some clear signs that your product could benefit from an upgrade in labelling material:
You’re launching a luxury or premium product line.
Your labels are frequently damaged in transit or in-store.
Your brand wants to stand out visually on increasingly crowded shelves.
You’re receiving feedback about poor durability or appearance.
You’re looking to improve sustainability without compromising quality.
If any of these apply, it’s time to evaluate the materials behind your labels—not just the design.
SL Conyers: Helping You Label with Confidence
With decades of experience across industries, SL Conyers is your trusted partner in delivering labelling solutions that combine beauty, durability, and commercial impact. From textured papers to cutting-edge synthetic films, we source the highest quality materials and apply the latest techniques to ensure your labels elevate your products—while withstanding real-world challenges.
We offer:
Material consultation and prototyping
Advanced finishing options
Custom label printing in premium substrates
Sustainable labelling alternatives
Make your first impression count. Speak to SL Conyers today to discover the advantages of premium labelling materials tailored to your product and brand goals.
For more information on The Business Case for Premium Labelling Materials talk to SL Conyers and Son Ltd