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If you run a business with a corporate premises, you're likely well aware of the importance of logo mats for your customers. They serve as a practical tool for trapping dirt and debris, while also making a strong visual statement as the first thing your customers see upon entering your premises.
However, the benefits of brand building extend beyond just the entrance. In this blog post, we'll explore how strategically placing logo mats throughout your business can contribute to brand building and enhance the workplace environment.
How to Choose Placement for Logo Mats in Your Business:
Determining where to place logo mats is straightforward: assess the direct foot traffic flow within your premises. While this is clear for a single entrance, consider how you can use logo mats to guide people to specific areas, such as reception or product displays. This not only aids navigation but also reinforces your brand image and professionalism throughout the customer journey.
Additionally, strategically placed logo mats help keep your premises clean and safe by reducing dirt and debris accumulation and minimizing spill zones, particularly in areas prone to spills like cinemas.
Another advantage of logo mats is their ability to add personality and style. While maintaining your main brand, consider incorporating seasonal branding or special offers to reflect your brand's personality and add visual interest to various spaces within your building.
Here are some examples of where logo mats can be used besides the main entrance:
- Break Rooms and Kitchens: Promote brand awareness while keeping spills in check in employee common areas.
- Restrooms: Enhance professionalism and prevent moisture build-up in high-traffic areas.
- Production and Warehouse Floors: Improve safety and absorb spills in industrial environments.
- Trade Show Booths: Make a lasting impression and attract attendees with a branded floor covering.
- Outdoor Patios and Entrances: Welcome guests with stylish and weather-resistant logo mats, even in outdoor spaces.
Pro tip: Choose the appropriate mat material for each location, considering factors such as foot traffic, potential spills, and cleaning requirements.
As you can see, logo mats have versatile applications beyond just the entry point of your business. They can foster a sense of community among your staff and elevate the brand image of any business.
I hope this blog post inspires you to explore the myriad possibilities of logo mats in your business space!
For quality logo mats that enhance your brand, trust Mats Direct. With over 25 years of experience, we can help you make the right impression the first time. View our range of logo mats here, or contact us on +44 (0)161 797 6785 to ensure you get the perfect logo mats for your business.
For more information on Beyond the Entrance - Unexpected Places to Use Logo Mats in Your Business Space talk to MatsDirect UK Ltd