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Elevating the way of looking at Share of Voice
Share of Voice is one of the tools to measure the value of PR and to justify this investment. In this post, we will be explaining the elementary way of looking at Share of Voice and some other ways that can elevate the way you look at Share of Voice. Measuring media relationships is a very strong topic of conversation that keeps marketers anxious at night when trying to decide which metrics to measure. However, there is a good reason for this concern. Budgets are tight and a lot of CMOs and other executives are demanding to see value for their investments. Whether it’s PR or social media, these executives want the promise of great ROIs before they continue to invest or fund in certain marketing programmes. Public Relations is therefore accountable for the decisions that they make and the agencies that they hire. A lot of hard questions are asked of these agencies or marketing consultants. Every executive wants to know what is the value of PR and how can they justify an investment to their CMO or boss.

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