Attract More People to Your Exhibition Stand with Our Top Tips

Exhibitions are crucial for any business owner and, when attending an exhibition, it’s essential that you stand out from the crowd and the competition. But how exactly do you go about getting noticed? Where do you even start when countless other booths are competing for attention? In order to stand out, you have to focus on being creative and offering something different. Below, you can find some of the tips we’ve put together to help you bring your A-game to your next exhibition – and attract more people to your stand. Choose the Most Engaging Promotional Gifts No one goes to an exhibition empty-handed; you’ve probably noticed that companies always give away freebies to attendees and it’s highly likely that you’ve received your fair share from exhibitors. So, there’s no doubt that you should be giving away promotional gifts; the question is, which advertising gifts should you take with you for the exhibition? The answer is: the most popular, practical and engaging promotional gifts. After all, when you’re giving branded products away, you want to make sure people are actually using them and exposing others to your branding. Exhibition freebies also invoke a sense of brand loyalty and allow people to easily recognise your business. Promote Before the Show Creating a buzz around your exhibition before the show starts can make a big difference. You can join an online conversation with official event hashtags, engage with your audience online, offer discounts on products and services, create target ads on Facebook, promote any free stuff you’re planning on offering (like hot drinks) on social media or let everyone know where you’ll be at the exhibition, just to name a few ideas. No matter how you choose to market your presence at the event, the most important thing is that you’re, in fact, generating interest in your stand before kick-off

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