The Psychology of colour

The Psychology of colour in print.

When it comes to printed labels, colour isn’t just decoration - it is communication. The right shade can trigger a feeling, tell a story or even influence a buying decision.

In a split second, colour helps your product stand out, build trust and evoke emotion.

We see it in action every day:

Red creates urgency and grabs attention.

Blue builds trust and professionalism.

Green suggests calm, nature and sustainability.

Orange brings energy, friendliness and approachability.

Pink adds softness, care or a playful premium feel.

Purple signals creativity, uniqueness and a touch of luxury.

Yellow radiates warmth and optimism.

Pastels offer subtlety and softness - often used to communicate approachability or premium minimalism.

Then there’s foil finishes - not a colour exactly, but a finish that adds elegance, quality and a tactile sense of value.

At Douglas Storrie Labels, we help businesses from start-ups to established brands get the most from their labelling & packaging by combining thoughtful colour choices with the right print finishes.

Because in print, it’s not just what you say it’s how you say it.

A soft pastel with a matt finish can create a calming, refined look, while bold colours paired with gloss or foil accents can instantly elevate a product to luxury status. And yes, the way colours feel in hand matters just as much as how they look on screen.

Next time you’re thinking about your label design, ask yourself:

"What message is this colour sending and is it the one I want people to hear?"

Because your colours are speaking, even when you’re not!

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For more information on The Psychology of colour talk to Douglas Storrie Labels Ltd