Thinking of taking the e-commerce plunge, which shopping cart should you use

As a marketer, I am a great fan of e-commerce for smaller retail businesses as it is a great way to get close to your customers & service a wide marketplace without spiraling overheads. However, when making the decision to set up an ecommerce site, one key question is which shopping cart system to go for. There are many on the market, but which is the right one? I recently found a useful summary of the main carts on the market which highlights their advantages & disadvantages so I thought I would share it: www.itwebexperts.com/oscommerce_zencart_xcart_comparison.php We develop our sites in CRE loaded, and the key reason for this is its flexibility. I am a marketer and as such believe that e-commerce is a marketing and not an IT issue. I am also firm believer that your business should drive the e-commerce system, and not the other way round. CRE loaded is relatively easy to customise, so when a customer comes to me and says “Can I ……. with the online shop?” The answer is invariably “Yes” and the solution will not normally be expensive to implement. So if you are considering taking the plunge into e-commerce, I recommend reading the above review, and feel free to contact us, as we are always happy to discuss the options.

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