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Most companies claim great service, but few earn it from thousands of customers who actually buy and review. We’ve been awarded the 2026 Feefo Platinum Award, with a 4.8 out of 5 score from over 11,000 customer reviews. This trusted service is a core part of what sets us apart. Keep reading to see how our commitment to customer service excellence made this possible. Great customer service goes beyond friendly smiles and quick responses. It demands consistent care across every interaction, from browsing to delivery.
The 2026 Feefo Platinum Award represents the highest customer service standard. This award isn’t given lightly; it’s earned through years of excellence and customer satisfaction. Unlike many accolades, the Feefo Platinum Award comes directly from verified customer feedback. Real customers sharing their honest opinions.
The award confirms what we’ve always believed: putting customers first creates lasting success.
Trust takes time to build but seconds to break. That’s why we collect feedback through Feefo’s independent platform. These aren’t cherry-picked testimonials they are unfiltered customer experiences.
What do customers praise most? Our quick response times, product knowledge, and problem-solving skills stand out. When issues do arise, we address them promptly.
Every review is on our dedicated reviews page. We don’t hide negative feedback instead we learn from it. This transparency builds trust with new customers who see how we handle both praise and criticism.
How do we keep standards so high?
We train our team thoroughly before they interact with customers. Each person knows our products inside and out. We track every customer interaction and look for patterns. When multiple customers ask similar questions, we improve product descriptions and create guides. We aim to respond within hours, not days.
Service isn’t a department it’s everyone’s responsibility. Our own team of drivers ensures we’re in control from order to delivery, enhancing the reliability and consistency of our service.
This mindset stems from our founding principles. We built the company around three key pillars: value, expertise, and service
Why does this matter to you?
When service drives company decisions, customers win. Trust forms the foundation of every successful business relationship. The volume of our reviews (over 11,000 and counting) creates a picture of customer satisfaction. This represents years of consistent service across countless transactions.
What is most telling is how many reviews come from repeat customers. First-time buyers become regular clients because they know what to expect. Great service creates a ripple effect throughout a business. When customers feel valued, they don’t just return they become advocates. Our growth stems from this customer-first approach. Exceptional service creates the strongest competitive edge. Products can be copied, but a service culture takes years to build.
The 2026 Feefo Platinum Award isn’t just a badge – it’s validation of our philosophy. By putting service at the heart of everything we do, we’ve built relationships that last far longer than any single transaction.
At Alliance, we understand that customer service is a key aspect of how a company improves and progresses throughout the years which is why we are proud to be recognised by Feefo as being a leading company in this area. For any information regarding our products and ranges please feel free to visit our website.
For more information on The Power of Putting Customers First: Celebrating Our 2026 Feefo Platinum Award talk to Alliance Online Catering Equipment