Tips on How to Have an Effective Marketing Campaign for Students
- 04 Feb 2019
Be cool and hip
It might seem like a weird standard, but the first thing that students look at when buying something is if it is cool. When you are selling apparel, your website and social media accounts need to reflect a youthful vibe; otherwise, they will think that you are selling lame products even if they are not. Students also decide based on what they see online. You need a site that is appealing enough for them to consider your products over other choices.
Always come up with something new
The attention span among young people is meagre. If you desire to get the attention of your target audience, you need to come up with something new all the time. Even trends change quickly. Before you know it, these people will already have moved on to a different trend. If you have a Facebook page, but it is empty due to the lack of updates, you are pushing people away. You cannot expect young people to stay on your page if there is nothing new for them. You need to publish content all the time apart from information on the products that you are selling.
Participate in events
Concerts, music festivals, fashion shows and film festivals. These are a few of the events that appeal to young people. They will spend money to attend these events. Some of them could also take place on university campuses. The goal is for you to be present during these activities. If the organisers open up for sponsorship, you need to look at the possible exchange deals and grab the chance. It is one thing to advertise online, but it is also different to have real interaction with your target audience. You want to be a part of these activities because you know there are lots of students heading there.
Choose student ambassadors
One of the most effective strategies to reach young people is choosing student ambassadors. They represent your brand, and they are real people who could have meaningful interaction with your target audience. You want them to speak on behalf of your brand. You also want them to spread the word regarding your business as they are patrons too.
You can check out Raptor student marketing for information regarding student ambassador programmes and other strategies that can reach students.
You need to understand though that even if one of your strategies succeeds, the game continues. You cannot feel complacent since your target audience’s interests change all the time.