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Content Planning is King – Here’s Why

All businesses looking to make a splash online all have the same goal. They all want to become authorities in their field. They want the backlinks, the referrals, and, of course, the traffic.

Small online retailers want to be the next Amazon, the next Etsy, or the next eBay. Those in the casino industry want to be the next big live gaming lounge like, or a leading name in online games analysis.

Becoming an online authority takes time and effort. Moreover, all businesses need engaging, actionable content, as well as a clear plan. Here are a few reasons why.

It’s About Being Consistent

Consistency for businesses in the online age is crucial. If you’re not consistent, your customers are not going to understand who you are, what you do, and what you stand for.

With a content plan, you can identify key areas of your business, and your audience appeal, which is most important to you. You might pick six or seven topics, and then plan to set up authority guides and blog posts under these headings.

By planning these topics ahead of time, you’ll be able to keep things clear in focus. Instead of writing by the seat of your pants, you’ll be able to stay on-message – even if it’s your own! In a muddled world, breaking things down for clarity is absolutely essential.

It’s About Understanding Your Audience

By taking the time to plan out your content, you’ll be able to take a step back. If you research the topics mentioned above in close enough detail, you can take the time to look deeply into what it is that drives your customers. What do they need?

By conducting a little research, you’ll be able to form a plan for content they actually want to read and engage with. You might be able to approach readers and customers directly, too, for advice.

Otherwise, building a content plan with your competition in mind is not going to hurt you. Consider how others in your industry are approaching your prospects, and tie that in with your own strategies.

It’s About Being Organic

The cornerstones of search engine optimization lie in the concept of organic content. That is, Google and other search engines will only help to transform businesses into authorities if their content is genuinely helpful. The days of gaming search engines with keyword stuffing are over.

A content plan will help you to work out a regular, organic outreach strategy. It will keep your audience engaged and receptive. It will ensure that people see you are genuinely invested in what you are writing about, too!

Start With the Basics

Setting up a content plan may seem daunting at first, but providing you take a few small, calculated steps, you will likely find it to be a refreshing exercise. It’s always good to plan ahead, but never to rush into things. Take a deep breath or two and calculate what’s going to work for you and your visitors.

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