THE THINK DESIGN GUIDE TO CHOOSING A CREATIVE AGENCY

Choosing a creative agency can be a tricky business. There are so many out there, and in Manchester alone where Think Design are based, potential clients are spoilt for choice. Whether you want some new business cards or a full rebrand, it can be tricky to get it right – and oh-so-easy to get wrong. We’ve put together our top tips of what to look for – and what to avoid. Can they do what you need them to do? Before you even begin your search, make sure you’re clear on exactly what services you need. We’re fine with “we’re not really sure” – but a starter for ten is always helpful. Things to consider are: Do you want a direct marketing campaign? Maybe you need a compelling brand narrative? Perhaps it’s all digital? Or a complete rebrand? Some agencies may focus solely on graphic design services, while others specialise in marketing and advertising – and there are those that cater for everything in-between. Whatever your initial needs, make sure that you start your search looking for an agency that can actually do the work you need them to do. It’s pretty common for agencies to bring in creative partners to help with the more complex projects where additional expertise in required. Just make sure you don’t fall in to the trap where Ben is sitting in his bedroom, outsourcing every last job to all and sundry – he’ll quickly loose control of your project operating in this way.

For more information on THE THINK DESIGN GUIDE TO CHOOSING A CREATIVE AGENCY talk to Think Design Manchester Ltd