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We look at the quality and volume of qualified opportunities generated, meetings booked, and ultimately how those translate into your own sales pipeline, rather than raw call volume alone. Activity without results is not success, however busy it looks on paper.
Regular reporting and honest conversation about what is and is not working matter more to us than a single headline metric. We would rather adjust an approach that is underperforming than keep running the same activity because the numbers look busy.
If you want to know more about how we report on this, it is worth a quick conversation.
For more information on How Do You Measure Telesales Campaign Success talk to The Sales FX