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Yes, this is a deliberate part of our approach rather than filler content. Giving a page room to breathe with sport, current affairs and culture, even for niche industrial or technical businesses, makes the brand feel human rather than corporate.
People follow people, not logos, and a page that only ever posts spec sheets and product updates rarely builds a genuine following. Mixing in broader topics, handled with a light touch and good judgement, gives followers a reason to engage beyond simply scrolling past another business update.
If you want to see examples of how we strike that balance, it is worth a quick conversation.
For more information on Do You Write Posts About Sport And Current Affairs Too talk to The Sales FX