ADOBE SUMMIT EMEA 2018 – SUMMIT CELEBRATION SLIDE

In April 2018, we worked with agency Taylor Bennett Partners and creative technical event production company Hawthorn to create a special stainless-steel slide for the Adobe Summit EMEA 2018 at the Excel, London. Aiming to create a unique event experience during the Summit Celebration, the 6 metre high and 12 metre long slide saw guests descend into a UV ball pool. Twenty seven aluminium rings surrounding the slide featured 8640 pixels of LED tape, all individually mapped and triggered by infrared beams to deliver a never-seen-before-party experience. The infrared beams, part of a bespoke system created in-house by Hawthorn’s expert team, also triggered a camera on the ride which recorded and uploaded videos to a special Adobe Summit website enabling quick and easy social media sharing. All images courtesy of Taylor Bennett Partners and Hawthorn 2018. www.hawthorn.biz

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