Are your customers using the right SD cards?

SD and microSD cards have evolved considerably since their introduction and are now being used for a whole host of applications. Understanding the differences is key to supplying the right card for your customer. Whilst fit and form remain the same in 95% of applications, demands on the cards are different. Knowledge of these demands and of the limitations of each technology can help your customers save time and money. Last year Simms supplied 1.6m+ SD and microSD cards for use in numerous applications across many market verticals. Top 5 reasons for SD card failure RELIABILITY | DATA RETENTION | COMPATIBILITY | CAPACITY | PERFORMANCE 10 questions to ask your customer: 1. What application are the cards being used in? 2. What function will the card be required to perform e.g. store data, boot O/S etc.? 3. What file types, sizes and frequency are they hoping to use the cards with? 4. What are the environmental demands put on the cards and how accessible are they? 5. Have they considered how long the cards must operate for? 6. How long will data need to be stored and accessed for? 7. What happens if data is lost and who does it impact? 8. What problems do they have with their current cards, e.g. data loss, performance, bricked cards? 9. What made them choose their current cards? 10. What are the resource implications of data loss or other issues?

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