About us

Serendipity Online Marketing Ltd

Serendipity Online Marketing have over 20 years of experience with SEO consultancy & Adwords and offer a truly flexible service to all their customers.

If you don’t have the time or expertise already in your business to focus on Search Engine Optimisation, they make it easy by handling everything for you. Check out their case studies to see the difference they can make to your business.


Services

 Adwords Services

Adwords Services

Adwords Services Looking for more information on Adwords Services ? If you Need to be found by potential customers in your area this is just what...

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 Competitor Google Keyword Comparison

Competitor Google Keyword Comparison

Competitor Google Keyword Comparison Using the same tool (to guarantee a good comparison) a major competitor's domain is checked to see what keywords...

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 Competitor Keyword Comparison

Competitor Keyword Comparison

Competitor Keyword Comparison Using the same tool (to guarantee a good comparison) a major competitor's domain is checked to see what keywords are wo...

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 Competitor Linking Strategies

Competitor Linking Strategies

Competitor Linking Strategies The competitor checks above will have revealed the power of these sites, this set of data offering more information on ...

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 Competitor Research

Competitor Research

Competitor Research Looking for more information on Competitor Research ? If you Need to be found by potential customers in your area this is jus...

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 Competitor Traffic Surveys

Competitor Traffic Surveys

Competitor Traffic Surveys Using the same tool (to guarantee a good comparison) a major competitor's domain is checked to see what keywords are worki...

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 Desktop Website Technical Audits

Desktop Website Technical Audits

Desktop Website Technical Audits This offers an overall picture of the site, indicating data on the sites speed on both desktop and mobile computers....

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 Detailed SEO Audits

Detailed SEO Audits

Detailed SEO Audits Looking for more information on Detailed SEO Audits ? If you Need to be found by potential customers in your area this is jus...

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 Detailed SEO Survey

Detailed SEO Survey

Detailed SEO Survey Looking for more information on Detailed SEO Survey ? If you Need to be found by potential customers in your area this is jus...

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 Keyword Research

Keyword Research

Keyword Research Looking for more information on Keyword Research ? If you Need to be found by potential customers in your area this is just what...

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 Linking Services

Linking Services

Linking Services Looking for more information on Linking Services ? If you Need to be found by potential customers in your area this is just what...

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 Local SEO

Local SEO

Local SEO Looking for more information on Local SEO ? If you Need to be found by potential customers in your area this is just what Local SEO is ...

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 Page Level Search Engine Optimisation

Page Level Search Engine Optimisation

Page Level Search Engine Optimisation A page is analysed to see how well it is optimised for that term. This covers the placement of the key words an...

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 Page Level SEO

Page Level SEO

Page Level SEO A page is analysed to see how well it is optimised for that term. This covers the placement of the key words and such matters as inter...

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 Pay Per Click (PPC) Management

Pay Per Click (PPC) Management

Pay Per Click (PPC) Management Looking for more information on Pay Per Click (PPC) Management ? If you Need to be found by potential customers in...

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 Premium Link Building Services

Premium Link Building Services

Premium Link Building Services Looking for more information on Premium Link Building Services ? If you Need to be found by potential customers in...

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 Search Engine Optimisation Audits

Search Engine Optimisation Audits

Search Engine Optimisation Audits The purpose of the Audit is to see what issues could be preventing a site from getting better rankings on Google. T...

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 Search Engine Optimisation Score Analysis

Search Engine Optimisation Score Analysis

Search Engine Optimisation Score Analysis An SEO Audit provides a host of information on ways a page could be improved, together with any really impo...

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 Search Engine Optimisation Services

Search Engine Optimisation Services

Search Engine Optimisation Services Looking for more information on Search Engine Optimisation Services ? If you Need to be found by potential cu...

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 SEO Auditing Services

SEO Auditing Services

SEO Auditing Services The purpose of the Audit is to see what issues could be preventing a site from getting better rankings on Google. This is not s...

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 SEO Audits

SEO Audits

SEO Audits An SEO Audit provides a host of information on ways a page could be improved, together with any really important areas that require attent...

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 SEO Consultancy Services

SEO Consultancy Services

SEO Consultancy Services Looking for more information on SEO Consultancy Services ? If you Need to be found by potential customers in your area t...

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 Site Competitor Traffic Comparison

Site Competitor Traffic Comparison

Site Competitor Traffic Comparison Using the same tool (to guarantee a good comparison) a major competitor's domain is checked to see what keywords a...

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 Site Traffic Analysis

Site Traffic Analysis

Site Traffic Analysis By looking at the domain on SEM Rush, we can get an idea of the sort of keywords that Google associate with a site and the rank...

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 Specialists In Increasing Conversion Rates

Specialists In Increasing Conversion Rates

Specialists In Increasing Conversion Rates Looking for more information on Specialists In Increasing Conversion Rates ? If you Need to be found b...

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 Specialists In Understanding Analytics

Specialists In Understanding Analytics

Specialists In Understanding Analytics Looking for more information on Specialists In Understanding Analytics ? If you Need to be found by potent...

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 Text Optimisation Audits

Text Optimisation Audits

Text Optimisation Audits Google is a lot smarter than it was in the early days, which means that stuffing a page full of keywords will not work at al...

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 Title and Description Usage

Title and Description Usage

Title and Description Usage The page Title is the most important 'real estate' on a page SEO wise, while the Description, whilst not offering that mu...

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 Web Analytics

Web Analytics

Web Analytics Looking for more information on Web Analytics ? If you Need to be found by potential customers in your area this is just what Local...

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 Website Competitor Traffic Surveys

Website Competitor Traffic Surveys

Website Competitor Traffic Surveys Using the same tool (to guarantee a good comparison) a major competitor's domain is checked to see what keywords a...

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Blog

New Words Associated to the SEO Acronym

New Words Associated to the SEO Acronym

SEO is a well-known acronym, the 3 letters commonly being associated with 𝐒earch 𝐄ngine 𝐎ptimisation This is fine and dandy, but it does not re...

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Of Hover Flies and Websites

Of Hover Flies and Websites

Next time you are in the garden, be sure to keep an eye out for the hoverflies. These wasp-like creatures are a common sight in a UK garden and, as t...

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Say 'No' to Brochure Websites

Say 'No' to Brochure Websites

I have been working in the SEO world for over 20 years now and can’t remember just how many times I have been told, by a prospective client, that they...

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So How’s Your Website Floating Then?

So How’s Your Website Floating Then?

We all know that icebergs only show a small fraction of themselves above the waves, most being concealed below. The unfortunate thing is that the same...

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Networking and Google’s MOT

Networking and Google’s MOT

We all know that to survive a business must sell. That is why we network all the time. But when we do, we also know that we are not trying to sell to ...

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STOP PRESS – Google World Defies The Laws of Physics

STOP PRESS – Google World Defies The Laws of Physics

A World Where House Bricks Float on Water Anyone who has read a book by Terry Pratchett will believe that such a world could exist And they’d be right...

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We are all about to enter Strange Uncharted Waters…

We are all about to enter Strange Uncharted Waters…

Sailing into uncharted waters I expect that most businesses will look back at the same period last year when checking on their progress. This is norma...

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The Strange Phenomenon of Website Sleeping Sickness..

The Strange Phenomenon of Website Sleeping Sickness..

You may not realise it but your website may well spend most of its time sound asleep. Is your website sleeping? This ‘sickness’ is not caused by a bit...

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Horses, Water and Opportunities – The Positives That Can Be Gleaned From Non Converting Visits

Horses, Water and Opportunities – The Positives That Can Be Gleaned From Non Converting Visits

Everyone knows the saying ‘You can lead a horse to water but you can’t make him drink’, this being especially true when it comes to SEO and websites. ...

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Online Press Releases & PR – What’s the Difference?

Online Press Releases & PR – What’s the Difference?

Many people actually think that they are one and the same, but they are not. Public Relations Can Really Bring In Traffic Online Press Releases are gr...

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What Channel is Bringing In The Business?

What Channel is Bringing In The Business?

Many businesses are using lots of channels to promote their products and services But how many KNOW which one is the best? Do You KNOW Which Sales Cha...

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Just How Unique Is Your Resource? – Does YOUR Business Stand Out From The CROWD?

Just How Unique Is Your Resource? – Does YOUR Business Stand Out From The CROWD?

Just How Unique Is Your Resource? Does Your Business Stand Out From The Crowd Like This For those that don’t know, URL stands for ‘Unique Resource Loc...

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Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?

Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?

Google may well be giving you an insight into your future.. Imagine you are sitting across the table in Madame Google’s tent. Google The Fortune Telle...

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The Quest For A Top Google Rank And How It Is Better To Target Long Tail Keywords

The Quest For A Top Google Rank And How It Is Better To Target Long Tail Keywords

Just like the search for the Holy Grail, there has been many a gallant knight (read an ‘intrepid SEO type’) that has sought to find the secret of a to...

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What’s Your Irresistible Offer

What’s Your Irresistible Offer

Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of bus...

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What Does an SEO agency do With Your Money?

What Does an SEO agency do With Your Money?

Perhaps you should actually ask, “What should an SEO agency do with your money and why?”   What should your SEO Agency be doing The image above gives...

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Copywriting Vs. SEO Copywriting: What’s the Difference?

Copywriting Vs. SEO Copywriting: What’s the Difference?

This is an interesting question, one that can cause a deal of intense discussion from both the SEO Copywriting and Copywriting camps. Before delving i...

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Did You Know That Santa Had A Problem ?

Did You Know That Santa Had A Problem ?

Santa Had an SEO Problem The Sales from his website had been dropping for months and He Was Really Worried How could he Look after all his elves witho...

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Fraggles – Fragments with Handles – Google’s New Way of Indexing the Web?

Fraggles – Fragments with Handles – Google’s New Way of Indexing the Web?

The Fraggle Is Coming Or maybe it is already here…. But what is a Fraggle? When I first heard it, I thought it was a character from Sesame Street, but...

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Know Like Trust – Its as important in SEO as it is in Business…

Know Like Trust – Its as important in SEO as it is in Business…

As business people we all know this sequence. Its common sense to understand that someone has to ‘know about you’ before you can even start to work wi...

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Did You Know That Santa Had A Problem ?

Did You Know That Santa Had A Problem ?

Santa Had an SEO Problem The Sales from his website had been dropping for months and He Was Really Worried How could he Look after all his elves witho...

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Why Making Your Copy Easy To Read Is Important

Why Making Your Copy Easy To Read Is Important

The UK has a 99% Literacy Rate But some can’t understand 100% of written material, and it’s not because they can’t read…   Easy to read copy is Import...

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Some SEO Trends for 2020

Some SEO Trends for 2020

I doubt that there is anything in the World that has changed as fast as Online Marketing, and 2020 looks to be no exception. What are the Top Changes?...

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Designing a Web Page Layout that Meets The Needs of the Human and Google

Designing a Web Page Layout that Meets The Needs of the Human and Google

It is a well-established fact that people read online in a different way to reading a physical book. People Don’t READ They SCAN The saying goes ‘Peop...

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The Art of War by Sun TZU and how you can apply it to SEO

The Art of War by Sun TZU and how you can apply it to SEO

The classic book ‘The Art of War’ by Sun TZU, has been read by countless business people over the years, many great empires being built through the us...

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Survive to THRIVE – Some Questions all Business Owners Should Consider

Survive to THRIVE – Some Questions all Business Owners Should Consider

The current business climate is a stressful one to say the least. The financial crash in 2008 was bad, but I think that all would agree that the Coron...

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Take some Time to Improve Your Marketing Message

Take some Time to Improve Your Marketing Message

Got Time on Your Hands? Want to IMPROVE YOUR BUSINESS? Want to be at the FRONT of PACK when the Virus has gone? Well there is GOOD NEWS There are Many...

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Did You KNOW Your Business is LEAKING CASH?

Did You KNOW Your Business is LEAKING CASH?

Did you know your business is leaking CASH It’s been happening every day for months Drip Drip Drip And do you know the worst thing About this cash Yo...

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Some Coronavirus ‘Homework’

Some Coronavirus ‘Homework’

The chances are that we will all have some time on our hands over the next few months, this being all the more likely if we have to stay indoors. I be...

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Don’t Ignore The Gift Horse In The Room….

Don’t Ignore The Gift Horse In The Room….

Let’s face it, SEO has a pretty bad reputation, this not being helped by the hundreds of emails we are all getting saying something on the line of ‘we...

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Case Studies

Bathing Solutions Site in Birmingham

Bathing Solutions Site in Birmingham

This company came to Serendipity Marketing via one of the many Marketing agencies that we work for, as they wanted more traffic to the new site that w...

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Caple Security – Hereford Security Company

Caple Security – Hereford Security Company

How we helped Caple Security with Organic SEO and Local SEO Local SEO and Organic SEO are both important to businesses, each one being important in th...

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Metal Supplier

Metal Supplier

This case study is a about a company that supplies metal, in all sorts and sizes, but best of all in small quantities too, the latter point being thei...

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Thomas Studio – Hereford Architect

Thomas Studio – Hereford Architect

I met Garry Thomas at a local business show and he took up our offer of a free SEO Audit. We carried out the survey and then went through the results ...

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4 Case Studies

Videos

A short welcome message from Graham Baylis. In the video he gives a short explanation of just what Serendipity does and why.

Social Media

Contact Us

Serendipity Online Marketing Ltd

  • Orchard House
  • Eaton Bishop
  • Hereford
  • Herefordshire
  • HR2 9QD

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