Future-proofing when getting started in sports nutrition manufacturing

The sports nutrition industry has exploded in recent years, and ‘garage start-ups’ have been particularly successful at tapping into this growing market. But don’t rest on your laurels – this business is as competitive as the sports men and women it serves, so to continue to grow your enterprise, you’ll need to stay ahead of the rest. We discuss one way in which you could future-proof your sports nutrition company to give it a competitive edge. Getting ahead Whether for serious athletes, health conscious consumers or fad-followers, there’s no denying that sports nutrition has become big business in recent years. Small-scale ‘garage entrepreneurs’ have particularly engaged with the trend for protein powders, energy drinks, nutritional bars and other innovative supplements, and have surprised many of the industry’s major players by enjoying rapid growth and success after getting started in sports nutrition manufacturing. Staying ahead But trendy industries like sports nutrition are liable to change – while protein shakes might be popular one week, the Next Big Thing might be just around the corner, and for the small-scale nutrition manufacturer to stay ahead of the competition it’s important to be resilient to that change. How do you do this when a) your business has enjoyed growth on the strength of one product, or a small product range, manufactured at a small scale, and b) you have limited capital and resources?

For more information on Future-proofing when getting started in sports nutrition manufacturing talk to Matcon Ltd