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Industry Insight - BPMA Research
The British Promotional Merchandise Association (BPMA) has recently conducted two studies which look into the buying habits of senior marketing personnel in the UK and compares the benefits of promotional products against other advertising avenues within the marketing mix.
These studies have revealed positive results and show that promotional merchandise is an important choice when actively marketing to your existing and potential customers.
For more information on Industry Insight - BPMA Research talk to Happysmile Promotional Products Ltd
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