

Gill Redfern: "After 12 years as a Director at DJS Research and as Head of Qualitative Services, I was delighted to take on an expanded role earlier this year with my appointment to the DJS Research Operational Board. My focus on the board centres around our Productivity and Efficiency pillar, where we explore and implement solutions to enhance how we work as a business.
This year, we've made great strides, including introducing new research platforms like Discuss.io for qualitative research and Codeit to support with coding our open-ended survey questions. We've also been preparing responsible AI training to uphold the integrity of our analysis and client deliverables, and recently offered partners guidance to improve communication practices; helping us tackle email overload and the stress it can bring.
Looking ahead to 2025, we have exciting plans to develop systems to pool our collective knowledge across the business, ensuring we draw on the right expertise when it comes to preparing proposals and pitches for our clients. We'll continue to keep a close eye on the rapid developments in AI and its applications for our industry and road test any solutions that show promise. Collaboration will be key, and we’re committed to working closely with our Employee Ownership Voice colleagues to ensure ideas from across the business feed into our plans for the year ahead."
Next year, with my ‘Head of International’ hat on, I will be turning my attentions to our growing network of experts, to continue seeking the best partnerships that allow us to expand and improve the breadth of our offer to clients. As a Board member, it’s great to be able to influence aspects of the business that I have been observing and experiencing since joining the company as a Junior Researcher…in 2011!"
For more information on Thoughts from the new kids on the Operational Board block talk to DJS Research Ltd