The 'Udderly' Brilliant Cow Cup

Haberman Products Inventing Better Ways is partnering Charpak Ltd Innovative Designs for Inspiring Packaging. Innovative packaging design solutions provided by Charpak Ltd were inspired by Haberman Products for the launch of their next generation of baby and infant drinking products. From the outset, packaging for the new Haberman Products range was conceived to negate any cross contamination of materials and to ensure that all the packaging parts were totally recyclable. An innovative design detail from Charpak that mechanically locks the header card to the pack - without glue or application of labels – helped Haberman Products to realise their vision without compromise. The pack comprising a hinged plastic clamshell that hugs the product and an FSC certified unbleached header card is easy to pack and can be presented at point of sale on either a euro slot or self standing on shelf. Clear rPET plastic was chosen to showcase their products and to aid consumer recycling via widely available rPET bottle recovery infrastructures across all their geographical markets.

For more information on The 'Udderly' Brilliant Cow Cup talk to Charpak Ltd