Charpak Ltd & Food Utopia Avana

Charpak Ltd, working with Food Utopia Avana, designed and produced the packaging for their exciting new product launched into Sainsbury’s. Food Utopia Avana developed their Happy Birthday Cake Cubes, which are individual Cakes in a carton board wrap with a tear strip for ease of eating. Charpak worked with the NPD team at Food Utopia to develop packaging that was going to show off the product to its best. Traditionally these would have gone in a Carton Board Box with window, however with Charpak’s clear packaging the product is highly visible. The added benefit with Charpak’s design is that the Cakes have an additional two days shelf life against a standard box. Jane Berry Commercial Director of Food Utopia said “Charpak have supported us throughout this project, we are delighted with their design. The Cake Cubes are a fantastic product and are one of many innovative ideas we are bringing to the market. Charpak are consistently coming up with new and better ways to show off our product”

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