CEMBRE CONTINUES THE RENEWAL PROCESS: THE COMPANY LAUNCHES ITS NEW BRAND

CEMBRE continued in 2020 the path of lively renewal started last year, involving people, products, processes and… image. Today is the climax: the company restyled its logo, that has accompanied CEMBRE, hundreds of employees and the millions of pieces sold for over 50 years, decreeing successes and awards in Europe and wolrdwide. "It is a historic step for the company - commented Giovanni Rosani, CEO of Cembre – Because CEMBRE has been represented by the same logo throughout its history. Today the new brand, revised in a discreet but tangible way, inherits an important rule and will have to identify Cembre for the next 50 years”. The goal of the restyling is to give even more visibility to the brand, without losing the identity appreciated and recognized by employees and customers. Continuity and clarity was the main keywords of the restyling. The symbol of the CEMBRE logo remained: it recalls the well-known operation of the connector compression and the symbol has been enlivened by the double color. The logotype has changed, preferring the uppercase lettering and the black color. The logo is renewed, but the “plus” that have made CEMBRE a leader in the sector of components and tools for the industry, rail and power markets remains constant: product quality, company efficiency, availability and attention of people towards customers.

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