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Your packaging creates a powerful first impression of your product and your brand. It speaks volumes about the quality and performance of your product and helps you emotionally engage with consumers, creating instant brand recognition, promoting brand loyalty and effectively communicating your brand values.
But how do you ensure you create that powerful first impression and standout shelf appeal? Decoration techniques are a sure-fire way to transform the visual appeal and brand relevance of your packaging and make sure that it’s turning heads!
At Cambrian, we’re delighted to be able to offer our clients a range of decoration techniques for our PET plastic bottles and Clarity range of glass products (jars, sirop bottles and dropper bottles). From printing (including screen & UV printing and hot stamping, to frosting and spraying), these exceptional techniques ensure you have a truly unique product that stands out from the crowd! Not to mention eliminating the need for additional labelling (thereby saving time and money and reducing your carbon footprint!).
Continue reading to find out more…
Plastic Packaging Decoration
Screen Printing on Plastic Bottles & Jars
Transform standard PET products into outstanding brand-relevant marketing tools with screen printing (also known as silk screening). Widely used across a wide variety of industries (particularly cosmetics, beverages, pharmaceuticals and personal care), it’s a popular technique for plastic bottles because of its durability, chemical resistance and ability to print directly onto curved surfaces.
Unlike a traditional label, screen printing sees ink directly applied to a container. The ink is forced through a mesh screen and printed using a squeegee, which ensures a sharp and consistent print. Once the ink is applied, it is cured under UV or LED lights to make sure the ink sticks to the bottle and doesn’t smear or rub off.
Available for our round PET bottles (Boston Round, Tall Boston Round, Cylindrical and Tubular) and straight-sided jars, we use cutting-edge technology to print designs in 1-4 colours, ensuring specific pantones are matched precisely to complement, enhance and individualise your branding and product.
Using this technique eliminates the need for separate labelling, so you save time and cut energy costs, which of course helps reduce your carbon footprint. Contact our knowledgeable and friendly team to find out more!
Glass Packaging Decoration
Decorated glass products have a classic and sophisticated look that works exceptionally well across a wide variety of industries – particularly personal care (typically beauty, aromatherapy or pharmaceutical products) and food and drink.
A beautifully decorated glass bottle can grab attention, giving your product instant shelf appeal. It also adds a sense of quality and luxury, which can make your product seem more valuable and aspirational to consumers.
At Cambrian, we can create fully customisable packaging solutions through our range of glass decoration techniques, including spraying, frosting, printing and recycled ink! Read on to find out more…
Spraying
Applied using cutting-edge technology, our spraying and coating service for glass bottles can transform the look and feel of standard glass packaging, creating instant shelf appeal.
A range of finishes, including any colour, translucent, glossy, satin and opaque spraying allows for almost endless customisation options. UV-resistant sprays do great work protecting contents from light damage, while heat-resistant sprays can enhance durability and make your glass product highly resistant to scratches and fading.
Frosting
Frosting is a next-level product and brand enhancer. Frosted bottles and jars are perfect for giving a refined, elegant feel or adding unique textures and patterns.
The process of frosting involves lightly etching or treating the surface of the glass to create a frosted, matte or semi-transparent appearance, which can be further elevated with hot stamping or screen-printing to suit branding requirements.
This technique also adds depth to the bottle’s design, making it more visually appealing and stylish. Whether you want a subtle, classy touch or a bold, creative pattern, frosting is a versatile way to individualise your glass products and grab consumer attention in a crowded market.
Printing
Printing on decorative glass bottles brings standout style and sophistication to your products. Available for single or multi-coloured designs, our glass printing services allow for endless customisation options – you can go as basic or as intricate as you like!
A range of colour systems are available including organic inks, UV-inks (which dry instantly under UV light and are great for full colour, high resolution designs) and enamel, to convey your brand messaging and ensure your product pops off the shelf! Create unique and eye-catching designs with this exceptional decoration technique!
Recycled Ink
Recycled ink decoration is a super sustainable printing method that uses inks made from recovered and repurposed pigments, natural dyes or waste-based materials.
This technique is increasingly used in sustainable packaging (and our Amber glass products contain 70% PCR as standard!) to reduce environmental impact (it minimises leftover ink disposal from conventional printing and uses fewer petroleum-based chemicals) while maintaining high-quality visuals.
Our recycled ink decoration technique utilises black printing ink that is developed from rubber tyres, which saves carbon as well as reducing rubber waste. For a truly sustainable decoration technique that’s also non-toxic and safe for food, pet care, agricultural and cosmetic packaging, look no further than our recycled ink offering!
How Cambrian Can Help: Personalised Packaging Consultation & Low MOQs
With over 30 years of expertise, our priority is always to ensure that our customers have the packaging that perfectly fits their business and branding needs.
Everyone who comes through our door is assigned a dedicated account manager who will really get to grips with their brand values and strategies and advise on the best decoration options for their preferred packaging style. Making sure your packaging turns heads is our mission!
And because we understand that our customers need flexibility and adaptability, all of our decoration techniques are available with low MOQs allowing you to fully enhance your brand without the huge commitment of a large order.
We can help your product and branding break through the noise! Contact our experts to find out more.
For more information on Get Next-Level Shelf Appeal With Our Decoration Techniques! talk to Cambrian Packaging