From the heart of a UK city renowned for steel, Broder Metals Group is forging an alliance that has the well-being of customers rooted at its very core. Three of the four companies of this successful group principally stock and deliver an ever expanding range of high grade steel and copper products across the globe, whilst a fourth specialises in production of high quality forgings and pipework fittings. Providing what the customer wants is at the heart of the group’s ethos, and collaboration, innovation and finding new ways to help customers face their challenges figure prominently in group discussions. This empathy and understanding of challenges faced by customers from Birmingham to Australia, ensure solid, long lasting relationships that are weaved around a personal touch, the highest service levels, and trust. The group’s friendly sales teams are in constant liaison with an international network of metal suppliers, allowing the swiftest response to customer enquiries. AI Materials, Alloy Flanges & Fittings, High Tensile Stainless and Integrity Alloys, comprise Broder Metals Group – the international provider with a finger firmly on the pulse of the metals industry. Experts … and your best friend.