M&S Money uses vehicle advertising to reach capital audience

Vehicle frame technology has been a part of our business for over 5 years and during this time we have enjoyed continued growth and investment. Marks & Spencer was an early adopter of this technology and recognised the benefit using fleet as a marketing strand could deliver to their business. The initial requirement from M&S was to frame 60 trailers and run a ‘Look Behind the Label’ advertising campaign for the Foods Department. Since then the M&S frame fleet has grown to over 300 vehicles with a variety of M&S brands now using the platform to run marketing campaigns. One division in particular – M&S Money – has been a regular supporter of the M&S truck advertising fleet, running 5 campaigns over the past few years with campaigns promoting products such as car insurance, credit cards and travel money. The latest truck campaign promotes a new investment product from M&S Money, but is the first time any M&S Money campaign has promoted HSBC, financial partner to M&S, alongside the M&S brand.

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