Why Off-Page SEO is so Important for a Modern Business
- 26 Apr 2021
Let's imagine for a moment that you have decided to open a shop on your local high-street. Exciting, isn’t it!? You have rented the appropriate space, decided on a name, what products you will sell. You have even gone as far as employing a workforce and organising a roster. And then, imagine, you opt against putting a sign above the door or even hanging a simple open notice in the window. Moreover, you choose not to advertise in the local paper or even host a launch party to promote your grand opening amongst locals. And finally, you decide to pull down the blinds and turn off all the lights. All the while, you sit inside behind the counter, patiently waiting for a customer to arrive, wondering why no one is interested in coming in.
This is starting to sound like the wrong approach, isn’t it? Well, you will be surprised how many people shoot themselves in the foot when it comes to the process of giving their business every possible chance of success. You will be even more surprised that, effectively, many businesses are taking similar approaches to this hypothetical shop in the digital world. And let's be honest, we don’t need to convince you how important that world is, you already know. Luckily, this article has been put together to highlight the importance of one tool that every modern business should be utilising. That’s right, as the title suggested, we are talking about Off-Page SEO. So, let's get started...
What is Off-Page SEO?
While we know that you will want to learn the importance of guest posts, backlinks and website authority, let’s start with the basics. Off-Page SEO is an optimisation technique that has the ability to directly improve your ranking in search engine results pages.
As the name suggests, Off-Page SEO differs from On-Page SEO for the fact that it refers to when this technique is used outside of your website, including on other websites and/or blogs, on social media or on any other kind of platform that is accessible via the internet.
Why is Off-Page SEO Important?
So, while we don't know the complete inner workings of search engine algorithms, we do know know some of the aspects that are important in determining a website's overall ranking. For example, these factors include relevance, authority and trust.
In order to achieve a high ranking, you need to ensure that you correctly make use of backlinks as they have the ability to increase your authority and, most importantly, build up a high level of trust in the eyes of the search engines and potential clients.
The Bottom Line
What is important here is that you only use backlinks from other trustworthy sites, or you run the risk of damaging your business in the attempt to improve it. This is why we always promote outsourcing your Off-Page SEO.
This ensures that you will gain organic traffic and improve your position on search engine results pages. Furthermore, it will save you valuable time and resources, allowing you to concentrate on what your business is really all about!
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