How to Choose a White Label Website Builder

White Label website builders provide hosting companies with a practical and scalable way to expand their service offering without developing software internally. As expectations for intuitive, AI-driven and mobile-ready websites increase in 2025, hosting providers can benefit significantly from including a website builder in their product lineup.

This article explores the advantages of White Label website builders, key evaluation criteria, transparent pricing examples and why Site.pro has become one of the best options for hosting providers.

White Label Website Builders Matter in 2025

Demand for user-friendly website creation tools continues to rise. According to Grand View Research, the global website builder software market is projected to exceed £2.5 billion by 2030, driven by small business digitalisation, e-commerce growth and AI automation.

For hosting companies, offering a website builder is vital. Industry studies indicate that customers who use integrated site-building tools remain with their hosting providers up to 40 per cent longer, due to reduced friction and improved user experience.

A White Label builder enables hosting providers to meet this market expectation efficiently, without long development timelines or extensive technical staffing.

Key Benefits for Hosting Providers

Immediate Product Expansion

A White Label solution delivers a ready-built and continually updated product. Hosting companies can begin selling and supporting a website builder within days, rather than months or years of internal software development.

Reduced Development and Maintenance Costs

Building proprietary software can cost hundreds of thousands of pounds, with ongoing infrastructure, security, update and support obligations. Licensing is significantly more affordable, freeing the budget for marketing, customer acquisition or data centre improvements.

Full Branding and Ownership Experience

White Label builders allow complete customisation of interface, domain, colour palette, logos and support materials. Customers interact only with the hosting provider’s brand, improving trust and perceived value.

Increased Customer Retention and Lifetime Value

When hosting, domains and website building tools are unified in a single panel, users are more likely to remain with one provider. This reduces churn and increases upsell opportunities across hosting tiers.

Flexible Packaging and Monetisation

Most White Label builders support tiered feature access. Hosting companies can segment plans to include:

• e-commerce capabilities

• AI website generation

• advanced SEO tools

• additional storage or traffic

• premium templates

This enables predictable and sustainable revenue growth.

Why Pricing Transparency Matters

Many website builder vendors do not publicly disclose pricing. Some require quote requests or sales calls before providing figures, complicating financial planning for hosting providers.

Site.pro takes a more transparent approach with publicly available pricing.

Site.pro White Label Pricing

• Starting from £89 per month

• Includes: all website builder features, unlimited free websites, 500+ premium websites

• Effective annual cost per premium site: £2.20

• Price decreases at higher volume

This transparency supports accurate budgeting, margin planning and competitive positioning.

Technical and Operational Features to Compare

When selecting a White Label website builder, hosting companies should consider:

Deployment Model: Cloud or On-Premises

Some builders operate exclusively in the cloud, while others, including Site.pro, offer on-premises installation for providers that require full infrastructure control or operate in regulated environments.

Performance and Scalability

Fast website delivery directly impacts SEO and user satisfaction. A builder should perform consistently across shared, VPS and dedicated hosting environments.

API and Integration Support

Custom API access enables:

• automated provisioning

• billing system compatibility

• integration with cPanel, Plesk, DirectAdmin and other hosting panels

Quality of Customer Support

Support reliability affects both end users and hosting businesses. Site.pro provides:

• weekly product updates

• hot fixes often delivered within 24 hours

• direct migration support

• full documentation and onboarding assistance

Security and Compliance

Look for GDPR compliance, data encryption and active vulnerability patching.

Site.pro Advantages for Hosting Providers

Site.pro offers features designed specifically for the hosting market, including:

• AI website builder with real-time chatbot assistance

• 40+ supported payment gateways for e-commerce

• complete branding with no vendor visibility

• full user activity logs and performance statistics

• compatibility with leading hosting control panels

• intuitive drag-and-drop builder suitable for non-technical customers

These capabilities support both customer acquisition and long-term loyalty.

Simplifying Mass Migration

Migrating customer websites is often perceived as a significant challenge. Site.pro streamlines this process with mass import functionality, supporting platforms such as Duda, Yola, Ucraft and BaseKit. Migration is free for both hosting companies and their clients and can be completed manually through the licence dashboard or with assistance from Site.pro support.

Conclusion

Introducing a White Label website builder allows hosting providers to expand revenue streams, improve retention and enhance customer experience without the financial or technical burden of building software internally. Transparent pricing, reliable performance, AI functionality and strong support make Site.pro a compelling option for hosting companies seeking a cost-effective and scalable solution.