5 of the Most Important Resources Online Retailers Need
- 16 May 2016
Labels and PackagingMany online retailers package and post their own products. Some retailers buy labels and packaging products from companies like Priory Direct. Retailers can check out their site to find the most appropriate products for their requirements.
Payment ProcessorsIt’s important to trust the payment processor you use to handle online payments. The payment processor you choose should also be recognised by customers who are making a payment and who are providing their personal and private details. Giving customers the option to pay for their products through recognised companies like PayPal and Stripe allows you to deal with a wider range of shoppers who prefer to pay online through these systems.
E-commerce StoreOnline retailers need an online presence in order to sell their products. This is usually in the form of an e-commerce website. These types of websites list products, allow shoppers to buy goods and let retailers receive payment over the internet.
Some e-commerce solutions have to be installed on the retailer’s server and are maintained by them. Other online shopping websites are provided by cloud based companies such as Shopify. These e-commerce providers store and look after an e-commerce store, so that the owner can focus more on generating sales and providing excellent customer support.
Social MediaIf you can harness the power of social media, it has the potential to dramatically increase online retail sales of almost any type of product. Different social media platforms are suitable for different types of businesses, so it pays to research the main social media websites to find out which ones will give your retail business the most exposure online.
Facebook, Twitter, Instagram and Pinterest are the most well know social media website to advertise on, but there are many other websites that are worth looking at too.
However, when email is used properly, it can change the financial fortunes of any type of online retailer. If shoppers visit an online retailer’s website and submit their contact details, it’s a clear indication that they are interested in what you have to offer and what you will offer the shopper in the future. Communicating with your subscribers properly through email increases the likelihood that they will buy from your business at some time in the future and could even become long-term, loyal customers.
Starting an online retail business can be a daunting experience. However, if you know what direction you want to take your business and use the resources above, you have a great opportunity to create a successful online venture for many years to come.