4 SEO Tips to Boost Your Online Pharmacy's Rankings

With more and more people looking to buy their medications online, the competition in the online pharmacy space is heating up. Gone are the days when you could guarantee visits and orders simply for being one of the few services available—now, with so much competition, you have to really focus on your SEO.

SEO can feel like a bit of a minefield, but focusing on a few simple things will make all the difference (and will give you much better results than ignoring SEO altogether). Here, we’re sharing four SEO tips to climb the search engine results pages and outrank your competitors.

 

Optimize Product Pages for Search Intent

A lot of the work involved in search engine optimization is just a case of checking what you’re already doing and making adjustments where necessary.

When you’re analyzing your product pages, conduct some keyword research (you can use tools like Semrush and Google Keyword Planner for this), which will help you match your own content to how people search for medications or supplements (e.g., “buy ibuprofen online,” “allergy relief tablets UK”).

You also want to include things like dosage, usage, and benefits in the product description, which will all help build a more comprehensive picture of the items you’re selling.

 

Create Informative, Medically Accurate Blog Content

Beyond your product pages, content marketing with blog articles is one of the best ways you can attract customers who already have an interest in treating a medical condition that you provide products for.

When you’re planning blog content, your goal should be to target long-tail keywords like “how to treat hay fever” or “can I take paracetamol and ibuprofen together?” Start by focusing on answering the most common patient questions, and keep things as specific as possible. You can then reference your own products, such as testosterone replacement therapy for treating erectile dysfunction.

 

Improve Site Speed and Mobile Experience

A lot of businesses don’t realize the effect that site speed can have on SEO. Given that many of your customers will search for products and buy them using their phones, your pharmacy website needs to be fast and mobile-compatible.

There are a few simple ways to improve your site speed, including compressing large images and reducing redirects. For mobile responsiveness, make sure the mobile version of your site has phone-friendly menus (i.e., you can easily read the text and don’t have to do any zooming in and out on your phone).

 

Use Local SEO If You Offer Delivery or Click-and-Collect

Finally, if your pharmacy offers delivery or click-and-collect services, you’ll also want to work on your local SEO. This involves creating a Google Business Profile (if you haven’t already) and adding your pharmacy to local directories.

You’ll also want to target keywords with local search intent like “online pharmacy US delivery” or “prescriptions delivered Colorado.” If you serve specific regions, go one step further and use location-based pages and schema.

If you’re just dipping your toe into SEO for your online pharmacy, don’t try and do it all at once. These steps will get you started, and once your search engine rankings start to improve, you can commit to more technical improvements to continue your upward trajectory.