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MIX INTERIORS FEATURES WAGSTAFF
As most of you will be all too aware, we get genuinely excited when we discover the arrival of new Clerkenwell residents. So, when leading furniture supplier Wagstaf opened its new showroom in the borough, we were keen to head across and introduce ourselves. We’re met by Wagstaff’s Design and Marketing Director Michael Selman, as well as a couple of members of the award-winning PENSON team – the team responsible for the design of this fantastic new showspace, which sits in Brewhouse Yard, and was formerly a sizable part of the Koleksiyon showroom. We begin by asking Michael a little about the background to both the move into Clerkenwell and about Wagstaff itself. ‘I started at Wagstaff back in 2000 – and we were based in Kennington back then,’ Michael recalls. ‘The office space was pretty humble, and we moved to Wembley in 2001, which was, in effect, a turning point for the company as we embarked on making a stronger emphasis on showroom facilities. ‘The company evolved by moving away from one of our core services at that time, reprographics, and invested heavily in office fit-out. Having a strong client base on this side of the business enabled us to steadily grow over the next 10 years, and as fit-out services became more prominent within our offer, we were able to offer a national one-stop-shop service. ‘While historically, we’re known for our furniture, of course, we’re working to change the perception of Wagstaff – as we broaden our reach into the A&D market – and that’s a key reason for the move to Clerkenwell. ‘At this end of the market, people still want to come in and see and feel the products for themselves. Furniture is still the core of our business – it represents about 70% of what we do. This was a big decision for the company – but we want to be part of this bigger ‘family’ and that’s why we turned to PENSON for the design of the space.’ So why PENSON? ‘We wanted something new,’ Michael considers. ‘We are creative people, but we wanted something totally different – a completely different mindset. We wanted someone who would come in and tell us what we needed, who could fill in the gaps for us. ‘The team has come up with this amazing environment. I think it’s different from everywhere else. We’ve had some fantastic comments – and word has really got around now!’

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