Why We Love White (And You Should, Too!)

Why We Love White (And You Should, Too!) Here at VeriVide we love the colour white! Confused as to why we have chosen to write a whole blog just about the colour white when we could have picked any? Carry on to find out our reasons why. White is the purest of all colours. Being a conciliatory colour white projects cleanliness, neutrality, innocence and delicacy. Doctors wear white coats, brides traditionally walk down the aisle in a white gown and it is the common colour of clothing for babies. White is also complex as while it projects peace and freedom, to designers it can also suggest modernity and innovation. The colour white also affects us physically as it is known to help with mental clarity, encourages us to deal with obstacles and declutter, can purify thoughts and presents new beginnings. White has a different meaning in countries around the world. White is traditionally worn by brides throughout the western world and Japan. Black is worn in mourning in the UK however in China and parts of Africa they wear white. Also historically medieval European queens would wear white for deep mourning. In Chinese culture white was also connected with autumn, metal and west. In every country around the world a white flag is used as a sign to surrender or so show truce. In Japan they have created six individual terms to describe ‘whiteness’. In ancient times, the Greeks believed wearing white would guarantee pleasant dreams. White also has a range of associated meanings. Below are our favourite: “White as snow” – expression “White elephant” – term “Pearly whites” – expression “White knight” - phrase Other interesting facts about white: More classic American t-shirts are sold in the colour white Commercially there are more shades of white available compared with any other colour If white appears in a dream this is believed to show happiness in a home White castles show achievement, destiny and spiritual perfection ‘White Lab Coat’. Before the late 19th century scientists used to wear beige. Today we live in a very fast paced world and calm is something that we all crave after a long day – this is the reason why white is increasingly becoming more and more important. With this in consideration, Pantone have included a selection of whites (in warmer and cooler shades) in their new 210 colours for Fashion, Home and Interiors, including Brilliant White, Sea Salt and Buttercream to name a few.

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