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The Sales FX was founded by Robert Coe, who brings more than thirty years of direct experience speaking with UK B2B businesses across industrial and commercial sectors. That depth of real world selling experience shapes the practical, no nonsense approach behind everything the business delivers.
Rather than theory or generic sales training, the philosophy centres on human conversation over automation, genuine relationship building, and the belief that the salesperson themselves is the primary sales asset in any business.
If you want to know more about the background behind the business, it is worth a quick conversation.
For more information on Who Founded The Sales FX talk to The Sales FX