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As little or as much as suits you. Many clients prefer to give us a clear brief upfront and then let us run with day to day execution, checking in periodically rather than being involved in every single post or call. Others prefer closer involvement, and we can absolutely accommodate that.
What matters most is getting the initial brief right, since that shapes how much day to day input is genuinely needed afterward. We would rather agree this clearly at the start than assume a level of involvement that does not suit you.
If you want to discuss what level of involvement works for you, it is worth a quick conversation.
For more information on How Involved Do We Need To Be Day To Day talk to The Sales FX