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Yes, reaching out to dormant customers or lapsed accounts is often one of the most cost effective forms of telesales, since these are people who already know your business rather than cold prospects starting from zero. A well handled reactivation call can uncover opportunities that were simply overlooked.
We treat these calls with the same genuine, conversation led approach as any other campaign, understanding why a relationship may have gone quiet before reaching back out. This often produces strong results relatively quickly.
If you have a dormant customer list worth revisiting, it is worth a quick conversation.
For more information on Do You Offer Telesales For Existing Customer Reactivation talk to The Sales FX