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Yes, we typically begin new client relationships by reviewing the existing page, since most company profiles have gaps, inconsistent tone or months of silence between posts that are worth addressing before a new content calendar begins. This gives us a clear starting point.
The audit informs the strategy that follows, covering everything from the page description and visuals through to what has and has not worked in past content. Starting with a proper review tends to produce a much stronger content plan than jumping straight into posting.
If you want to discuss what an audit would look like for your page, it is worth a quick conversation.
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