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Yes, cold calling forms part of most telesales campaigns, though we approach it as opening genuine conversations rather than the pushy, scripted style that gives cold calling a bad reputation. Proper groundwork on your offer and target buyer beforehand makes a significant difference to how these calls land.
Our experience shows that a confident, natural conversation built on real understanding of what you sell converts far better than a rigid pitch, even when calling someone who has never heard of your business before.
If you want to know more about our approach to cold calling, it is worth a quick conversation.
For more information on Do You Cold Call On Our Behalf talk to The Sales FX