The Boat Show - A Magic Tap

This project was for a water filtration system company who were exhibiting at The Boat Show, and we certainly enjoyed doing it. It was different to anything we’ve done before given its incorporation of flowing water; however, we do love a good challenge here at Spur Creative. What we had to do Before approaching the challenge, we had to think carefully and consider everything in order to create our magical vision, including: The size – it needed to be an appropriate size for an exhibition and to hold itself The pump – the pump needed to be powerful enough to pump hundreds of litres of water per minute The splash – given the amount of water, we needed to avoid passers-by having a soggy visit The sound – it had to be as silent as possible otherwise it would be a disturbance to the exhibition and would ruin the illusion of it all The magic – we wanted to create the illusion of the tap being suspended in mid air So how did we do it? The pump was probably the biggest challenge that we had to overcome, and took a lot of research to get it done to the way we wanted. Luckily, our SFX guy was on hand to help! Once we had the pump in our studio, we had to try it out. Without giving away too many of our secrets, it was very much a case of trial and error to get it right. The same went for creating the illusion of suspension – we got there in the end thanks to the pure determination and skills of our workforce. The result Despite its challenges and having never done anything like it before, this entirely bespoke model was a real success, proving the hard work and determination of every member of our team. We were able to put all of our skills together to pull off this complex project to the highest of standards – and it was a lot of fun too!

For more information on The Boat Show - A Magic Tap talk to Spur Creative Group