Spooner Expands into China

Spooner Industries Limited, global leader in forced convection technology, is expanding their existing business in the Far-East. To develop their market in the world’s fastest growing economy, Spooner has taken steps to develop their presence in Shanghai, China. Spooner's new representative Mr Ruben Liu, is responsible for handling existing accounts in China as well as developing new strategies to expand the customer base in the paper, converting, baking and metals industries in China and across Asia. “Spooner is a global company and we are dedicated to providing a local point of contact for our customers with understanding of their culture, needs and values,” stated Steve Newell, Director at Spooner Industries. “Ruben, who is representing Spooner in Shanghai, will fulfil a number of functions, providing support to the growing number of customers we have in China and helping us expand our presence in the region.” Spooner has its main engineering and manufacturing site at the company’s headquarters in West Yorkshire in the United Kingdom, with sales representatives in place across the globe. The subsequent establishment in China confirms the company’s intentions to take advantage of the opportunities presented by the continued growth of the Far-Eastern economies. Spooner has secured the office services of the China-Britain Business Council (CBBC) in Shanghai via their Launchpad Scheme. The CBBC is the UK's leading organisation in assisting British companies to do business in China. A partnership between the government and businesses, the CBBC has been developing British trade interests in China since the 1950's. The Launchpad Scheme is a service provided to enable British businesses to gain a foot-hold in the fast-developing Chinese market. Steve continued; “The CBBC has given us considerable assistance in growing Spooner’s presence in China and will continue to support us as we develop across Asia. Their knowledge of China and their established business network has been invaluable to us as we have embarked upon this new venture.”

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