The challenges to innovativeness, quality as well as reliability grow in the face of ever-deeper water, more demanding locations and larger distances that need to be covered. New and rising demands are being made on materials, service life and the ability to provide economy and efficiency. NSW, during its century of history, has accepted the challenge of these requirements time and time again. Throughout the years, NSW has become one of the global leading companies in the areas of submarine cables, overhead cables, special cables suitable for the offshore industry, other submarine and land-based applications, and also as a supplier of clever plastic products. NSW consults with and serves customers across the world from its main headquarters situated in Nordenham, Germany, and the regional sales office in Great Britain. NSW is also a member of the General Cable Corporation group of companies and embodies the same rigorous and uncompromising level of service and quality standards. Quality and quality assurance are now and will continue to be important components of the corporate philosophy of NSW.