Retail carousel

A carousel turntable from Movetech UK was at the centre of the Skillsmart Retail awards at the recent In Store Show, (Olympia, London) when Devon womenswear retailers, mARmaLaDe took the SkillVM silver award in the professional category for their innovative window display, ‘Window to your World’. Demonstrating the impact of the media on the evolution of fashion in the 20th century, the display featured a revolving mannequin dressed in red and covered in newsprint for maximum impact. Lisa Fifer, owner of mARmaLaDe explains: “Using the turntable was an excellent decision for us. When you consider that, on average, your window display only has about five seconds to grab the customer’s attention, you have to make them stop dead and want the product. The movement from the turntable does just that, and the red dress - designed by a fashion student and designer of the future - added a lot of impact! “We were delighted to be part of the competition and win an award, although the final was quite stressful as we had to reconstruct the window display at the show against the clock, but I’d do it all again!”

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