Words create meaning so it's important you understand how we think as well as how we help you cut through the clutter. We discuss how you can use branding to stand out, how using brand strategy gives startups the best chance to be in the 10% that do succeed. If you are in property, how lessons from luxury brands can help sell an aspirational lifestyle and finally how thinking small when you consider your branding agency could be the best decision you make. ikon originated from the phrase ‘design knows no boundary’. Pushing boundaries is not only an approach to how we work with you but an inherent belief we adopt in our daily lives. This is the ikon way.