House of Computers (HOC) is a popular UK-based independent retailer, especially known in London, specializing in custom gaming PCs, laptops, lenovo thinkpad business laptops, Dell business laptops, HP business laptops, components (like NVIDIA graphics cards), and general electronics, offering competitive prices and good customer service for tech enthusiasts and gamers across the UK. They stock major brands like Apple, Microsoft, Dell, and Nvidia, providing everything from high-end custom builds to everyday tech, aiming to be a one-stop shop with a strong focus on budget-friendly deals and expert advice.