Opinion Exchange Consumer Research Panel

Opinion Exchange Consumer Research Panel

Real views from real people, providing an authentic and strategic advantage for your research. Our DJS Research in-house online panel, Opinion Exchange, is an invaluable tool which provides the organisations we collaborate with with direct access to over 15,000 engaged participants. Combining the benefits of quality and scale with the complete confidence that only in-house panel management can provide, here are just some of the ways Opinion Exchange could benefit your research:

Panel quality and participant validation

Managing the panel ourselves means we have complete control over our membership and can ensure it is made up of real individuals who are genuinely interested in taking part in your market research. From tailoring the platform we use to ensure it is flexible and agile enough to drill down into specific target groups, to the innovative methods of recruitment we use to continually grow our member base, our panel management team work entirely with your requirements in mind. By regularly data-cleansing our panel (removing inactive members) you can be reassured that Opinion Exchange will deliver you relevant insights from real people every time.

With the rise of bots and fraudulent behaviours, the quality of online panels can sometimes be questioned, and clients can have natural reservations about any perceived risk to the validity of their research. Our team at DJS Research is committed to panel authenticity and uses strict checks to make sure only genuine, verified individuals are recruited. We also monitor activity and location to ensure the data we provide is accurate and trustworthy. With participant disengagement also on the rise, we regularly engage with our entire member base to ensure they do not lose interest or feel they have been forgotten about.

Complete control and flexibility

Having full control over our panel means our team can respond quickly to your requirements, whether it’s adjusting the sample or targeting specific groups at any point throughout your project. No matter the project size, you’ll receive high-standard responses with no compromise on data accuracy. We also grow our panel with the organisations we collaborate with in mind, ensuring we attract the appropriate participants for you to engage with. If you're looking to engage a particular subgroup, we can conduct an active campaign to boost recruitment to fulfil your requirements.

Providing access to specialist audiences

With over 25,000 verified members, Opinion Exchange provides the benefit of reach and scale. However, we have also developed a suite of sub-groups to help the organisations we collaborate with engage directly with more niche, harder-to-reach groups. These include:

Different Perspectives: Over 10,000 individuals facing health, financial, or social vulnerability, providing useful insights from these often under-represented groups.

ChatterZone: A panel of nearly 8,000 children (with parental consent) and almost 6,000 parents, making it ideal for research focused on families and young people.

VoicED: Nearly 2,000 education professionals working within the teaching and education sector, offering in-depth insights into the field.

These sub-panels ensure we can reach the appropriate participants for your research, promptly and effectively.

Engaging panellists for better data

We keep our panellists engaged and motivated with fair incentives, secure PayPal payments, and regular initiatives including prize draws. This means the data you receive will be from active, responsive participants who feel valued and are genuinely interested in taking part in your research. In addition to the PayPal payment option, panellists can choose to donate some of all of their earnings to one of our national charity partners: NACOA (The National Association for Children of Alcoholics), Seashell, or Trees for Cities.

For more information on Opinion Exchange Consumer Research Panel talk to DJS Research Ltd